An office chair brand needed paid acquisition and marketplace strategy that scaled without eroding margin — in a category where shipping and returns costs bite hard on every bulky, high-AOV order.
High average order values and bulky-item logistics meant this brand couldn't just chase traffic volume. Every acquisition channel had to be evaluated on real unit economics — landed cost, return rate, contribution margin — not surface-level metrics like clicks or impressions.
The brand needed a partner who would optimize for profitable growth even when it meant pulling back on channels that looked good on a top-line dashboard.
Growth has held above 25% MoM without loosening the margin targets the brand set going in — scale came from efficiency, not from spending past profitability.
We'll audit your acquisition economics before recommending anything — not a generic pitch.